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Get Your Data Ready Before You Launch Your Advertising
Marketing
Here is an all-too-familiar scenario for businesses such as retailers and restaurants that operate brick-and-mortar locations: you carefully plan a digital advertising campaign, say to promote a back-to-school sale . ... Read more
Five Ways Universities Master Instagram
Social media
For college students, August is a time to pack up, head back to leafy campuses, and settle in for a new semester of fun and adventure. For colleges themselves, school ... Read more
Why Google’s Ad Problem Won’t Go Away
Video
A few years ago, right when I was starting out, I built keywords and wrote ad copy for a big agency. During this time, I learned about “brand protection negatives,” ... Read more
Why TV News Programs Are Going Social
Social media
Television news programs are not dying. They’re just changing. Case in point: on July 26, ABC News announced that it will team with digital media company ATTN to develop and ... Read more
Tips for Incorporating Amazon into Your E-Commerce Strategy
Marketing
Sears gave its investors reason to smile July 20 when the iconic and embattled brand announced that it would sell Kenmore appliances on Amazon. The value of the company’s stock ... Read more
Digital Video Advertising Outshines TV
Video
Digital video is hotter than ever for brands. According to the Interactive Advertising Bureau Video Ad Spending Study, advertisers are spending on average more than $9 million annually on digital ... Read more
How to Put Google to Work for You
Search
Too often, businesses treat the Google algorithm as a necessary evil (“What do I need to do to deal with the latest algorithm change?”). But you can put the Google ... Read more
