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What’s new and interesting
Mark Zuckerberg Faces Congress: Social Media Grows Up
Social media
I have heard Mark Zuckerberg’s Congressional appearances this week described as the moment when social media began to grow up. And there’s no doubt that the world’s largest social network ... Read more
Research Firm Clutch Ranks KeywordFirst a Leader for Internet Marketing
Marketing
I am pleased to announce that KeywordFirst been ranked by research firm Clutch as a leader among Chicago-based internet marketing companies. The ranking marks the third time Clutch has evaluated ... Read more
Google Pushes Businesses Toward an Augmented Reality Future
Marketing
I recently blogged about businesses adopting augmented reality to make the consumer experience more dynamic and exciting. On March 14, Google reminded businesses that augmented reality is coming whether they ... Read more
7 Great Women Who Inspire Us
Marketing
To honor International Women’s Day, we’ve thought about the women who lead our industry through their ideas and actions. These women are not only leading the advertising and media industry, ... Read more
How the Oscars Have Adapted to a Declining TV Audience
Marketing
It looks like the 90th annual Academy Awards will go down as the least watched in history. Preliminary numbers show that overall viewership will dip below 30 million for the ... Read more
ARe You Ready for Augmented Reality?
Marketing
Glasses. Lenses. Apps. Games. Ads. These are all examples of products and experiences being shaped by augmented reality (AR). While not entirely new, AR will become an increasingly popular tool ... Read more
How Crock-Pot Used Crisis Communications to Put out a Fire
Marketing
The days leading up to Super Bowl Sunday were a nightmare for Newell Brands, maker of the iconic Crock-Pot, thanks to an unexpected crisis triggered by a TV drama that ... Read more
