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Advertiser Q&A: Snapchat Context Cards
Social media
Snap Inc. is finding allies in its ongoing war with Facebook. The latest battlefield is location-based marketing. Last week, Snap announced the launch of Snapchat Context Cards, a new feature ... Read more
Two Surprising Ways Google Creates Great Content
Branding
One of the essential attributes of successful content marketing is usefulness. Great content marketers create a win-win for themselves and their audience by sharing branded content that educates and sometimes ... Read more
Keep Advertising on Facebook — Carefully
Social media
How concerned should advertisers be about Facebook in light of the credibility problems that the world’s largest social network has been facing lately? The answer depends on how you use ... Read more
How the NFL.com Handles a Controversial Issue: the NFL
Branding
How do you report on a controversy that strikes your own organization? In recent days, the NFL has found itself at the eye of a storm with the #TakeaKnee player ... Read more
What to Do When You Commit a Social Media Blunder
Social media
Even superstars commit social media blunders. Recently, Golden State Warriors forward Kevin Durant found himself in a lot of hot water for committing a few embarrassing social media gaffes: First, ... Read more
Google Creates a Mobile-First World with Accelerated Mobile Pages
Mobile
Google continues to create a mobile-first future. The company’s 2015 algorithm update known as Mobilegeddon resulted in mobile-optimized websites ranking higher in search results. And recently Google announced it will ... Read more
Apple Event Underscores Popularity of Emoji
Branding
One of the more interesting announcements from Apple’s September 12 special event was the unveiling of the animoji. The animoji is a new type of emoji in which your facial ... Read more
