Paid Search Program Management

Pay per click advertising (PPC) is a search engine marketing methodology where an advertiser pays an agreed amount (via bidding) for each click someone makes on a link leading to your website. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad and website’s content, the higher your site will rank in the paid search results.

KeywordFirst provides Yahoo! Search Marketing, Google Adwords, Microsoft AdCenter (and other smaller engines) PPC account setup and management campaigns. This multi-step process requires the right team and the right analysis to maximize results.

What you’ll get from KeywordFirst

KeywordFirst will help you identify which keywords to target for the most effective PPC programs - at the right price. We’ll help you understand when to use natural search engine optimization , when to buy rather than optimize, and when to do both.
KeywordFirst manages your entire PPC campaign from start to finish. We’ll work with you to select an initial set of keywords to target with your pay per click campaign, and then research additional keywords based on ongoing analysis. We also will write the keyword promotional copy for each ad, which can be critical to your program’s success.
KeywordFirst’s start to finish bid management is critical to the success of your pay per click program. As search trends change, language usage develops and your services/products evolve, we’ll continually recommend adjustments to your strategy to keep ahead of your competition.
We’ll help you set up measurable programs so that you’ll be able to see exactly what your ROI is for any given program.

Natural Search Engine Optimization

Natural listings are ones that search engines do not sell. Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment.

In order for your site to be ranked high naturally, consider KeywordFirst’s Search Engine Optimization program.

What you’ll get from KeywordFirst

Keyword Research - We’ll identify the important keywords and phrases that will drive the most qualified traffic to your website. We strategically optimize your website content and meta data to correlate with search engine algorithms.

Directory Submissions - Submit key sections of your website to appear within the four major online directories.

Search Engine Submissions - Submit the pages of your site so that they are included in the indexes of the major search engines and returned prominently when customers and qualified prospects query keywords that relate to your website's offering.

Link Popularity Enhancement - Increase and improve the quantity and quality of external websites that link to pages on your site in order to enhance your site's visibility within search engines.

Website Content Enhancements - Develop and enhance your website's content and navigational structure to make your site more appealing to search engines.

Online Competitive Intelligence - Discover what your competitors are doing and how to position yourself against them.

Position Reporting - We’ll provide position reporting so that you always know where your keywords rank on the major search engines.

Natural search engine optimization is a specialized technique that involves analyzing your website's underlying code, architecture and visible content and making enhancements so that your website is returned prominently in the natural search results of spider-based search engines (such as Google).

KeywordFirst constantly evaluates and updates our natural search engine optimization methodology to keep up with the ever-changing search algorithms used by the 10-12 major search properties that account for 98%+ of all searches performed on the Internet, as well as changes you make to your website as new pages are added or products or services are launched.